Facebook is on a huge monetisation drive and now, Instagram users globally, including in India, will see ads within the short-video feature Reels from Friday.
The ads will be full-screen, looping and up to 30-second long and will appear in between other clips.
"Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads," Instagram said in a statement late on Thursday.
Reels ads will appear in the most popular places to access Reels content. This includes the Reels tab, Reels in Stories, Reels in Explore and Reels in the user feed.
Instagram rolls out full screen, 30-second ads in Reels - National Herald
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