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Tuesday, June 15, 2021

WhatsApp touts privacy and security features in new ad, amid privacy policy backlash - HT Tech

WhatsApp has launched a new ad campaign to promote the security and privacy features of the popular messaging service, as it tries to maintain its image as a privacy-friendly and encrypted messaging service. The new ad focuses on the company’s end-to-end encryption, to emphasise how no one except the two people in a conversation can read messages sent there.

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WhatsApp’s new ad comes at a time when the company is facing a lot of pushback from users (and even governments) after the company updated its privacy policy to allow additional user data related to certain conversations to be shared with parent company Facebook. The company later clarified that the content of users’ chats will continue to remain private and only some data related to interactions with businesses on WhatsApp would be shared with its parent company Facebook.

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On Monday, the company’s Twitter account posted a thread explaining how end-to-end encryption works and stating that the messaging service was built with the same technology so only recipients and senders (not even WhatsApp) could read or listen to the conversation. “End-to-end encryption locks your messages. You and your recipients have a unique key that allows you to chat privately,” the company explained.

The company also highlights some of the uses of the security and privacy of end-to-end encrypted chats – such as sharing passwords with an elderly person, or reliving some memories with a friend. According to a report by Sky News, WhatsApp head Will Cathcart stated that the company was going to communicate to people the “benefits of privacy and encryption” directly. The company is also trying to take end-to-end encryption which was an “abstract term” and help translate it to people, according to the report.

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WhatsApp touts privacy and security features in new ad, amid privacy policy backlash - HT Tech
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